Local Business / Feedback Workflow
QR Review Platform
Customer feedback and review-operations platform for local businesses with QR routing, guest forms, inbox handling, and analytics.
Role & Contribution
Project creator · Product design · UI/UX design · Full-stack development
Built the product independently, from the initial idea and user flows to interface design, frontend, backend, and integrations.
Platform
Review-operations web platform with location management, QR routing, guest feedback forms, moderation inbox, and branch-level analytics.
Stack
Next.js, React 19, Tailwind CSS, NestJS, Prisma, PostgreSQL, Redis, Zod, QR Code
Interface Gallery
The gallery walks through the full QR workflow: workspace overview, location setup, review links, QR management, guest-facing form, feedback inbox, and analytics.
Main workspace dashboard
Locations for review collection
Opened location details
Review links and destinations
QR code library
Opened QR settings
Poster and QR styling
Public review page
Feedback inbox
Analytics overview
Analytics breakdown
Overview
QR Review Platform is built as an operational loop between the business and the guest. It connects physical locations, review destinations, QR entry points, public feedback capture, and internal analytics into one manageable system.
Challenge
Local businesses need more than a review link: they need a repeatable way to route guests from offline touchpoints into feedback, detect weak locations, and act on issues before they turn into silent churn.
Solution
I structured the product around the full review loop: create locations, attach review destinations, generate QR assets, open a guest-facing page, collect feedback, and surface analytics that show where service quality breaks down.
Product Flow
A reusable flow map shows how users or data move through the product from entry to outcome.
Business
Location / Campaign
QR generation
Customer scan
Feedback
Review / Analytics
Key Features
Business dashboard
QR creation
Review flow
Analytics
Locations
Customer-facing screen
Architecture / Technical Overview
This diagram stays intentionally high level and avoids exposing sensitive implementation details.
Customer Touchpoint
QR Workflow
Business Dashboard
Feedback / Review Data
Technical Decisions
- • Separate the web surface and API so guest feedback, owner operations, and analytics can evolve without turning into one tangled interface
- • Use Prisma-backed data models for locations, links, QR entities, and feedback records to keep the workflow explicit
- • Add Redis-backed support for background and queue-oriented behavior where review operations benefit from async processing
Challenges
- • Make QR-based feedback feel useful for the business, not like a one-off marketing gimmick
- • Balance a simple guest-facing form with a richer internal workflow for routing, moderation, and follow-up
- • Turn raw reviews and tags into location-level signals that help owners see where service quality is actually breaking
Result
The result is a clear review-operations system: the business can launch QR entry points, capture structured guest feedback, monitor weak branches, and act through one product surface instead of scattered tools.
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